Period Poverty Project

period poverty pureeros


In 2020, living in a severe poverty condition is happening not only in the Third World countries but also in developed ones like the UK, where 5.2 million women are in poverty - compared to 4.7 million men. These women are the same that, more or less once a month, need to face the difficulties of buying period products, because they don’t have the money to purchase them.

This situation is happening to English people with periods, mothers who can't afford pads for themselves or their daughters, asylum seekers, members of discriminated communities (like for example trans people) and many people that with this pandemic have found themselves in serious financial difficulties. 



For a few years now, we have named this phenomenon “period poverty” - a social and economic issue that affects too many womxn. These people, in fact - unable to purchase even disposable pads - are forced to make ends meet every month using toilet paper, tissues and fabric cloths. Otherwise, they “free bleed”, so they don’t use anything for their period.


As if having periods is a choice. It is not. And that's why sanitary products should be given to people in need as basic necessities.


In the past few years the UK decreased the tax on period products and, finally, next year the government is going to totally remove it. But we are far from solving period poverty, meanwhile in Scotland the government decided to give free period products to whoever needs them, starting this year.


If something is changing in the landscape of womxn's health rights, we owe it to the many associations that were born to raise awareness and funds for period poverty. We’d like to mention one of the biggest and most engaged ones: Bloody Good Period. BGP gives away period products to those who can’t afford them and provides menstrual education to those less likely to access it; as they say in their website “Menstrual supplies are not cheap, but for anyone with a period, they are, of course, an absolute necessity”. That’s the switch we need in our mindset: period is not a choice and using period products is a necessity.

The Bloody Good Period also created a report that you can read at this link about the difficulties people face when trying to access period products.

These are some of the reasons why we decided to create a Period Poverty Project, starting this October.


We educate people around periods and making healthy or conscious choices when it comes to it, but we are very much aware this is a privilege for a few. So while privileged people can purchase on our platform reusable or organic products for periods, pureeros, together with Intimina, will donate part of their revenue to purchase disposable products and give them to people in need. 

How does the Period Poverty Project work?

You'll see some products on our platform with a "period poverty project" label.

If you purchase those products, pureeros will donate between 50 cents and £1 to purchase sanitary products for people in need. 


How can you help?

You can either shop the product your love (with the period poverty label on it) and we'll donate the money for you or you can decide to make your own donation. At the checkout, you'll find a donation box where you can add a donation to your basket. You can do it by purchasing any product on pureeros.


What kind of products are we going to donate?

As stated by charities that have been donating for quite a while now, the most used sanitary products are still pads, so we'll focused our donation on those products (with different absorbency or shapes). 


Why not donating menstrual cups or period underwear?

Most people in period poverty live without reliable access to bathrooms or washing facilities to keep cups or reusable pads clean. Many have also suffered trauma or FGM, which makes using cups difficult or impossible. We therefore prioritise getting these women the products they are familiar with and feel comfortable with.


Who is going to receive the products donation?

Luckily in the UK there are a few charities taking care of hygiene products donations and helping thousand of people with period every month. Thanks to the hard work of volunteers, ONG and charities the UK has started a couple of years ago monitoring period poverty levels in its country and raising awareness among people in order to reduce as much as possible the 1 in 10 people not able to purchase period products. 

We are discussing with two of the biggest charities in the UK and will donate to them the amount raised through our period poverty project. But we wanted to start this raising as soon as possible, so from today you'll have the chance to help us.

Of course, we'll keep you posted on all details (how often we'll donate, how much, to which charity) regularly. Thanks to your help we'll be able to support people in need of hygiene products even during this pandemic, which has increased the level of poverty and the demand for support.

We'd love to thank all members of our fantastic community who will decide to support this project and help us raising as much funds as we can. If you have any questions on the Period Poverty Project, reach out!